Understanding CX to Increase Customer Value
In a related article, “Business Digitalization in a Digital Divide,” we talked about how businesses, today, are facing [...]
The Customer Journey: From Awareness to Advocacy
Customer Journey and Customer Experience A customer journey begins with the first contact between a potential customer and [...]
Close More Sales: The 3 Stages of the Buyer’s Journey Explained
A buyer’s path to purchase is what is known as the buyer’s journey. It is the process every [...]
8 Great Ways to Personalize Your Customer Service
You must have already experienced going into a store, intending to buy a specific product with specific requirements, [...]
3 Ways to Improve the Customer’s Experience Amid the COVID-19 Pandemic
There used to be a time, seeming so long ago now, when customers can experience a product or [...]