Can Telemarketing Coexist with Digital Marketing?
With all the shifts in the market alongside disruptions influenced by technological innovations thereby affecting the way of [...]
With all the shifts in the market alongside disruptions influenced by technological innovations thereby affecting the way of [...]
Ultimately, according to Peter Drucker, the founder of modern management, “The aim of marketing is to make selling [...]
In a related article, “Business Digitalization in a Digital Divide,” we talked about how businesses, today, are facing [...]
Customer Journey and Customer Experience A customer journey begins with the first contact between a potential customer and [...]
A buyer’s path to purchase is what is known as the buyer’s journey. It is the process every [...]
There used to be a time, seeming so long ago now, when customers can experience a product or [...]